Practiced design facilitator with over 15 years of experience in UX Design & Marketing


Design Facilitation

I bring robust visual design and strategy skills to every team, but I have always strived to foster a radicallycollaborative process. I’ve had the pleasure of working with and leading interdisciplinary teams who embraced this style of design collaboration. I have made it my career goal to facilitate design for those who would not otherwise consider themselves a designer. I develop workshops, agile routines, and exercises that help interdisciplinary teams define intent and deliver outcomes.

Experience

Fast Capital 360

UX Design Lead—September 2018-Current

Increased landing page conversions 130% in the first 30 days on the job.

I led interdisciplinary collaboration involving UX, content strategy, SEO, and development on a full redesign of fastcapital360.com.

Initiated agile project management flow and sprint planning, reviews, and retrospectives.

O3 World

Sr. UX/UI Designer—December 2017-August2018

Designed and launched an online car shopping experience in 90 days for GettaCar.

Collaborated on UX and executed UI design for an overhaul of Linode's cloud hosting platform.

Inovat

Creative Director—September 2012-June2017

Drove all aspects of the agency experience from principles to process, forming the foundation for succesful long term client relationships.

Directed research, strategy, and new branding work for Zippy Shell, resulting in $25M of venture capital funding, as well as measurable performance increases across branding and marketing initiatives.

Led a brand launch and crowdfunding campaign for inherQuests that resulted in $65,000+ (exceeding the goal by 217%) and was featured by Indiegogo in their Celebration of Female Entrepreneurs.

Lucidworks

Design Lead - 2015

I worked closely with the Product VP, CMO, Sales Engineers, and Front-End team to provide simplified administration for users of their leading edge search technology.

Art direction for an updated visual identity and design of website.

andCulture

Creative Lead - September 2010-September 2012

I served as both a collaborator and leader on projects that involved branding, website, and web application design. In this role, I helped to develop new and efficient processes for executing visual design solutions.

AIGA Central PA

President, VP, Programming Chair - 2010-2014

AIGA Central PA is a community-driven organization connected through design. I served as a board member, including two years as president for a chapter of over 200 designers. In this role, I’ve led a volunteer board of colleagues to create educational, networking and skill-sharing programs for our members. I also attended four leadership conferences designed to provide leadership training and skill-sharing for board members from across the country. In more recent years I’ve served as a mentor to the current chapter leadership.

 

Skills

UX Methods

  • A/B Testing

  • Brand Audit

  • Competitive Analysis

  • Content Audit

  • Empathy Maping

  • Journey/Scenario Maping

  • Persona Development

  • Sales Process Audit

  • Social Media Audit

  • Stakeholder Research

  • Surveys

  • Usability Testing

  • UX Reviews

Technical Skills

  • Sketch

  • Illustrator

  • Photoshop

  • InDesign

  • InVision

  • After Effects

  • Premiere

  • HTML

  • CSS, LESS, SASS

Design Skills

  • Typography

  • Color Theory

  • Layout

  • Gestault Principles

  • UI Design

  • Reponsive Design

  • Illustration

  • Prototyping

  • Writing

  • User Flows

  • Illustration

Marketing Skills

  • Analytics

  • Ad Campaigns

  • Conversion Strategy

  • Content Strategy

  • Digital Marketing

  • Email Marketing & Nurturing

  • Fund Raising

  • Landing Page Optimization

  • Marketing Automation

  • Paid & Organic Social