Practiced design facilitator with over 15 years of experience in UX Design & Marketing
I bring robust visual design and strategy skills to every team, but I have always strived to foster a radicallycollaborative process. I’ve had the pleasure of working with and leading interdisciplinary teams who embraced this style of design collaboration. I have made it my career goal to facilitate design for those who would not otherwise consider themselves a designer. I develop workshops, agile routines, and exercises that help interdisciplinary teams define intent and deliver outcomes.
Fast Capital 360
UX Design Lead—September 2018-Current
Increased landing page conversions 130% in the first 30 days on the job.
I led interdisciplinary collaboration involving UX, content strategy, SEO, and development on a full redesign of fastcapital360.com.
Initiated agile project management flow and sprint planning, reviews, and retrospectives.
Sr. UX/UI Designer—December 2017-August2018
Designed and launched an online car shopping experience in 90 days for GettaCar.
Collaborated on UX and executed UI design for an overhaul of Linode's cloud hosting platform.
Creative Director—September 2012-June2017
Drove all aspects of the agency experience from principles to process, forming the foundation for succesful long term client relationships.
Directed research, strategy, and new branding work for Zippy Shell, resulting in $25M of venture capital funding, as well as measurable performance increases across branding and marketing initiatives.
Led a brand launch and crowdfunding campaign for inherQuests that resulted in $65,000+ (exceeding the goal by 217%) and was featured by Indiegogo in their Celebration of Female Entrepreneurs.
Design Lead - 2015
I worked closely with the Product VP, CMO, Sales Engineers, and Front-End team to provide simplified administration for users of their leading edge search technology.
Art direction for an updated visual identity and design of website.
Creative Lead - September 2010-September 2012
I served as both a collaborator and leader on projects that involved branding, website, and web application design. In this role, I helped to develop new and efficient processes for executing visual design solutions.
AIGA Central PA
President, VP, Programming Chair - 2010-2014
AIGA Central PA is a community-driven organization connected through design. I served as a board member, including two years as president for a chapter of over 200 designers. In this role, I’ve led a volunteer board of colleagues to create educational, networking and skill-sharing programs for our members. I also attended four leadership conferences designed to provide leadership training and skill-sharing for board members from across the country. In more recent years I’ve served as a mentor to the current chapter leadership.
Sales Process Audit
Social Media Audit
CSS, LESS, SASS
Email Marketing & Nurturing
Landing Page Optimization
Paid & Organic Social