Combined existing market research with competitor analysis, stakeholder workshops, and user experience reviews to synthesize a new strategy. The report included in-depth feature requirements tied to business objectives, specific branding objectives as well as proposed pricing models.
User experience and visual design of the new site that provided teachers with the tools they require to teach common core in creative ways.
Conducted usability testing to ensure the new site appealed to younger teachers less familiar with The Mailbox's legacy while not leaving their existing audience in the weeds.
Wrote detailed brand guidelines to help TheMailbox internalize the new visual identity.