Research and Strategy

Brand card sorting exercises with CEO, CMO, Marketing Director and team.

Brand card sorting exercises with CEO, CMO, Marketing Director and team.

Stakeholder interviews across sales, marketing, logistics and multiple franchises

Stakeholder interviews across sales, marketing, logistics and multiple franchises

We ran separate survey’s for Zippy Shell customers and consumers likely to purchase.

We ran separate survey’s for Zippy Shell customers and consumers likely to purchase.

A brand audit was performed to fully grasp the customer experience.

A brand audit was performed to fully grasp the customer experience.

The brand pyramid was among several workshop exercises we ran with the team.

The brand pyramid was among several workshop exercises we ran with the team.

The final report totaled 100 pages not including the raw data readouts and covered competitive analysis, audience insights, market segmentation, branding, social media and marketing strategy.

The final report totaled 100 pages not including the raw data readouts and covered competitive analysis, audience insights, market segmentation, branding, social media and marketing strategy.


Zippy Shell Brand Identity

Logo Redesign & Branding

These are the initial logo concepts we presented to Zippy Shell’s leadership.

These are the initial logo concepts we presented to Zippy Shell’s leadership.

Brand color was a contentious decision.

Brand color was a contentious decision.

I positioned the choice as one of competitive differentiation…

I positioned the choice as one of competitive differentiation…

…and also of color psychology.

…and also of color psychology.

Ultimately we resolved the dispute by surveying over 1000 consumers to determine which color set most aligned to the companies brand characteristics

Ultimately we resolved the dispute by surveying over 1000 consumers to determine which color set most aligned to the companies brand characteristics

The end results of the month long rebranding process were detailed visual identity guidelines and brand tone-of-voice documentation that would go on to help the Zippy Shell team write more succinct and friendly content for the website redesign.

The end results of the month long rebranding process were detailed visual identity guidelines and brand tone-of-voice documentation that would go on to help the Zippy Shell team write more succinct and friendly content for the website redesign.

PhotoShoot

couple-hanging-out-next-to-zippy-shell.jpg
mother-father-hero-v1b.jpg

Website Redesign

Wireframes and Prototypes

mobile-wireframes.png
tile-move.gif
open-tile.gif

Final Results

Paid Social Video